Project 3: Final Comp

The class took all of the comps of my group and decided the strongest logo between the three of us. My logos were not chosen based on the heavy use of an elephant MAY give off the impression of an elephant conservation, not an after school program. The “supporting logo” may not be very applicable to a lot of products between business cards to pens. The logo that was chosen still has an elephant but it is not the whole logo; a play on the letter “R” allows the viewer to see something more than just an elephant.

rough final comp- laura

The needed improvements were to incorporate the colors of our CBO and to round the letters to give a softer feel.

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  • Changed the font/typeface to VAG Rounded
  • Placed the letter “A”‘s crossbar at the same height as “E”‘s arm
  • Made the color of the blue consistent to the warm blue in the the moodboard
  • Made the dots or periods the SAME SIZE as the eye of the elephant
  • Moved and rotated the elephant head to be at the baseline
  • Tightened the kerning

Project 3: Comps

After deciding on the strongest of the thumbnails and themes. We, as a group, chose to incorporate out colors into the logo in order to attract the students of all ages. We then had to create comps for icons.



The elephant head is meant to catch the eyes of adults and young adults. I incorporated the colors. The elephant head can be used in any size, in black and white, and can be placed on many objects due to its simplicity. The difficulty was in the notion of creating movement for the eye to allow the viewer to see the elephant, not just blocks of color.



In order to illustrate the support C.A.R.E. would be providing, I came up with the concept of multiple people supporting “C.A.R.E.” and all that the company represents. I used figures that were gender neutral and do not have geometric bodies, hoping to draw in all viewers, to place the viewer as one of the people “supporting”, and to create a soft design that is approachable.



This elephant head is intended to illustrate the fun creative space we would be providing. I chose to make the CBO name into an elephant head (our mascot). The difficulty in this image was to make the “C” into a recognizable ear, the “R” to have the eye of an elephant, and the “E” to make a trunk that would incorporate the wrinkles of an elephant’s skin and make them into a recognizable letter. Although the logo is not simple, “C.A.R.E.” is legible.

Project 3: Thumbnails

Through conducting research, we are to draw 100 thumbnails throughout a weeks time.




I took into account:

  • handholding-care
  • open arms that are embracing-empowerment
  • happy faces- positive energy
  • arounds, mountains, and other long landscapes- a journey for children
  • trees- growth
  • different ways to draw the letters to symbolize what students would be doing


All the ideas were predictable and literally illustrated the CBO. I want it to show the feeling!

  • Elephants- wise, community oriented, and highly respected. This would be a perfect mascot for the organization.
  • The feeling of being supported.

Project 3: Mood Board

A mood board is an arrangement of images, materials, pieces of text, and colors that are to project a particular style or concept. In our case, a mood board is going to represent what the company and website would look like, what visual cue would be given, and what the ambiance is. Given C.A.R.E.’s concepts, structure, and values, the mood board should resemble a classroom/scrapbook to give off a warm and welcoming approach.

I wanted to chose a color palette that was gender neutral. I went to Lowes and looked to the pantone wall.

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After collaborating with my group members, we decided to change the red color to purple, to represent a welcoming and creative environment. The board does show a community feel, however, it lacks the structure we want, the different activities that would be done, and it should also have our mascot (the elephant).


Project 3: Simplicity in Logos

The difficulty of creating a logo is the idea of not illustrating what the business is but to simply reflect what represents. Beyond the research conducted, I researched how other types of CBOs can be represented. A food bank influences families around the nation. They are important to communities and link those privileges to those who are not. However the logos for food banks do not display to giving of food to the less fortunate.

Screen Shot 2014-11-23 at 8.23.33 PMThe Food Bank logos are simple and have shared characteristics: a welcoming color palette and typeface, feature food, and include green (the color of nature)

These pieces can be applied to my organization in terms of choosing a color palette that will represent the feelings desires when illustrated and keeping the design simple that does not exactly envelope: Capable, Accepted, Remarkable, Empowered RATHER, the feeling desired.

Project 3- CARE icon inspirations

After our CARE presentation, we were given the assignment of making a brand identity or icon for the company. Fifty thumbnails minimum. This seems like a lot of sketches and concepts available for CARE. I conducted research in order to find out how words are represented or illustrated. I looked to Google Image Search for quick references. I used this search engine because Google owns over 60% of the market therefore, would have an accurate account of what consumers think.

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Project 3: What is a CBO Logo Look Like? What does C.A.R.E. Look Like?

So a CBO is a non-protfit that operates in a single community or area. These organizations can vary in size, can be incorporated or be run informally. Therefore, it can have a broad range of targeted audiences. I Image searched what typically CBO logos look like, not ones that pertain to C.A.R.E.

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The overall feeling of all the images shown are about helping one another, being a community, and being the “change”. I think this standpoint is the reason for all CBOs and it is important to emulate that in a simple way that will get an organization recognized. Next, I moved to what the word, “care”, means visually to others.

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The word “care” can be symbolized by the touch or embrace of others, linking hands that suggest being and acting as one, and not having anyone feel along in a struggle. All of the first set of images include the visual cue of hands or arms interlocking. What if that is not what I want to illustrate, I want my logo to show more than JUST hands. I looked at an organization that helps underprivileged children by giving them one on one guidance “Big Brothers Big Sisters”Screen Shot 2014-11-23 at 7.50.26 PMThis organization is focused on making an impact on the future and creating a healthy atmosphere for the kids involved. This is the message C.A.R.E wants to portray. BBBS’s logo is gender neutral and involves an adult and child interacting in a positive manner than produces a heart. The major difference between this organization and C.A.R.E. is our children have learning disabilities. I do not have a disability, therefore, i sought to find out how it feels for a child to be learning with one and how it can be changed into a positive. This image explains how a child must feel and how their future can be molded into anything.


We want to take the frustration and self-consciousness away from having a disability and reinforce how the learning disability does not need to act and a hindrance.