Project 3: What is a Logo?


Throughout my education have been taught what a brand is comprised of. There are many different parts of what would be considered parts of a business: branding, identity, and logo. All of the components are different, however, they interact simultaneously to create an image in a consumers head. So how can be tell these three pieces of the pie apart? Below is an image with a few small definitions that allows you to differentiate so the understanding of a logo is clear.

Screen Shot 2014-11-23 at 7.51.48 PM

Identification: the most important word in the description of a logo. A logo can be in forms of a mark, flag, symbol, or signature, the business in the simplest form. A logo’s meaning should be more than what it looks like because it should symbolize and remind the viewer of the business.

“To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognizable and memorable.”

What makes a logo great?

Milton Glaser is a legendary graphic designer who created the “I Love New York” logo. Milton says that simplicity id vital to the success of a logo. “You want to move the viewer in a perception so that when they first look at [the logo]…they get the idea, because that act between seeing and understanding is critical,”


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