Project 3: Simplicity in Logos

The difficulty of creating a logo is the idea of not illustrating what the business is but to simply reflect what represents. Beyond the research conducted, I researched how other types of CBOs can be represented. A food bank influences families around the nation. They are important to communities and link those privileges to those who are not. However the logos for food banks do not display to giving of food to the less fortunate.

Screen Shot 2014-11-23 at 8.23.33 PMThe Food Bank logos are simple and have shared characteristics: a welcoming color palette and typeface, feature food, and include green (the color of nature)

These pieces can be applied to my organization in terms of choosing a color palette that will represent the feelings desires when illustrated and keeping the design simple that does not exactly envelope: Capable, Accepted, Remarkable, Empowered RATHER, the feeling desired.

Project 3- CARE icon inspirations

After our CARE presentation, we were given the assignment of making a brand identity or icon for the company. Fifty thumbnails minimum. This seems like a lot of sketches and concepts available for CARE. I conducted research in order to find out how words are represented or illustrated. I looked to Google Image Search for quick references. I used this search engine because Google owns over 60% of the market therefore, would have an accurate account of what consumers think.

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Project 3: What is a CBO Logo Look Like? What does C.A.R.E. Look Like?

So a CBO is a non-protfit that operates in a single community or area. These organizations can vary in size, can be incorporated or be run informally. Therefore, it can have a broad range of targeted audiences. I Image searched what typically CBO logos look like, not ones that pertain to C.A.R.E.

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The overall feeling of all the images shown are about helping one another, being a community, and being the “change”. I think this standpoint is the reason for all CBOs and it is important to emulate that in a simple way that will get an organization recognized. Next, I moved to what the word, “care”, means visually to others.

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The word “care” can be symbolized by the touch or embrace of others, linking hands that suggest being and acting as one, and not having anyone feel along in a struggle. All of the first set of images include the visual cue of hands or arms interlocking. What if that is not what I want to illustrate, I want my logo to show more than JUST hands. I looked at an organization that helps underprivileged children by giving them one on one guidance “Big Brothers Big Sisters”Screen Shot 2014-11-23 at 7.50.26 PMThis organization is focused on making an impact on the future and creating a healthy atmosphere for the kids involved. This is the message C.A.R.E wants to portray. BBBS’s logo is gender neutral and involves an adult and child interacting in a positive manner than produces a heart. The major difference between this organization and C.A.R.E. is our children have learning disabilities. I do not have a disability, therefore, i sought to find out how it feels for a child to be learning with one and how it can be changed into a positive. This image explains how a child must feel and how their future can be molded into anything.


We want to take the frustration and self-consciousness away from having a disability and reinforce how the learning disability does not need to act and a hindrance.

Project 3- CBO CARE

As an assignment we will be creating a logo. The first step was to move into groups and create a fake Community Based Organization. My group consisted of Alex, Laura, and myself. We created “C.A.R.E”

  • C.A.R.E.
    • Capable
    • Accepted
    • Remarkable
    • Empowered
  • Slogan – “I am… C.A.R.E.”

CARE is an after school organization based in the urban city of Paterson, NJ.

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Within this organization we would be targeting students in grades 3-12 with learning disabilities. Within this organization, we will be working with these students to boost their self confidence, healthy self expression, and team work. CARE would be working alongside with sponsors (TOYS’R’US, Quick Chek, and local celebrity, Victor Cruz), student teachers, and volunteers to have workshops and activities.

Project 3: What is a Logo?


Throughout my education have been taught what a brand is comprised of. There are many different parts of what would be considered parts of a business: branding, identity, and logo. All of the components are different, however, they interact simultaneously to create an image in a consumers head. So how can be tell these three pieces of the pie apart? Below is an image with a few small definitions that allows you to differentiate so the understanding of a logo is clear.

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Identification: the most important word in the description of a logo. A logo can be in forms of a mark, flag, symbol, or signature, the business in the simplest form. A logo’s meaning should be more than what it looks like because it should symbolize and remind the viewer of the business.

“To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognizable and memorable.”

What makes a logo great?

Milton Glaser is a legendary graphic designer who created the “I Love New York” logo. Milton says that simplicity id vital to the success of a logo. “You want to move the viewer in a perception so that when they first look at [the logo]…they get the idea, because that act between seeing and understanding is critical,”


Project 2

Throughout this experience I have experimented with many thumbnails, ideas, themes, typefaces, and colors to create a set of designs that would convey the same idea and work together to “promote” Shag, the Effervescent Dragon. I have learned through Project 1’s Sign Sets how important it is to convey a single message that will be about to be linked to all of the other images in the minds of the viewers. Therefore, the reader of the book will know that the billboard is for that book or that movie poster in the subway.

With this image, I wanted to create a fun, realistic design for children. I wanted the readers and viewers to be interested. For this, I decided on a colorful theme as opposed to the real local colors, incorporated real life toys that can be purchased, chose colors that are gender neutral (orange) and would appeal to children.

Project 2: Movie Posters for the Subway and Bus Shelter

In addition to having billboards and book covers, we were given the assignment to create a movie poster! Basically, I need to rearrange the separate images in the design to fit the new dimensions and add credits.

The challenge with credits on this design is finding the balance between function and visual perception. This issue is brought about because even though credits are not always the most important thing to see/read, you want the credits to be legible! Also, the credits need to be small enough so that it does not interfere with the design/image itself and become too distracting. In the end, I chose to have a small amount of LEGIBLE credits on the bottoms of these two images. The credits are readable and out of the way of the images.

final subway_poster copySubway Poster

final bus_shelter_poster01 copyBus Shelter